About

I make complex systems feel simple. That's not a skill. It's a compulsion.

20+ years across print, web, mobile, and games. The medium changes. The problem doesn't. Take something complex, find the logic inside it, and make it feel inevitable to the person using it. That's the work.

“I treat engineers like I treated bartenders.”

When I was waiting tables in Seattle, the waiter who got his drinks first wasn't the loudest or the most demanding. I found out later he tipped out 30% every shift. He made the bartender's job easier, and they took care of him. That's where I first understood that mutual respect isn't soft. It's how work gets done. Today I tip the team by communicating early, documenting clearly, and identifying problems before they become someone else's emergency. When the product ships, everyone wins. Take care of your team, and your team takes care of the work.

I'm drawn to passionate people who can't help but win. Some might call us nerds. Others might call us “techies.” Whoever we are, we're the kind of people who grind because we have to get something as perfect as we can. I respect people who can say no because they help define the source of truth and have strong conviction. The size of the organization or team has never mattered. Just find me those people and I'll do my best work. Games, entertainment, or whatever's next. If it's complex and it matters to people, I want to work on it.

For the last eight months I've been using AI every single day. Not reading about it. Well, actually, reading about it a lot. But mostly building with it. This portfolio. An app. Claude, ChatGPT, Midjourney, Stitch, Figma. It's already reduced my prototyping cycle by 70%. I've earned certifications in AI for UX Design and AI for Visual Design from Design Lab. Next up is taking a leaderboard feature I designed at EA and building it in Unreal with Claude. AI is changing how I prototype and validate ideas.