Jason Unck

Principal UX Designer

UX Design · Systems Thinking · Product Design

~~Flash.~~ ~~Sketch.~~ Figma. AI.The tools will continue to change.
My critical thinking won't.

20+ years across every medium. Print, web, apps, and games. Shipping complex systems for Star Wars, Lord of the Rings, and Halo by owning hard problems and designing things that work.

Work

In-Game Features

Keeping Players Invested

Live Ops Design

Players were dropping off at exactly the moment motivation was highest. I redesigned the Marquee event loop to keep them invested. Characters tied to the redesigned events ranked among the top unlocks within the first week.

Now Available

Always a Reason to Come Back

Live Ops Design

Galaxy of Heroes had no seasonal cadence players could predict or plan around. I designed the Episode Pass system from the ground up, and it launched with a 7% conversion spike.

Now Available

Deep Upgrades. Zero Regret.

Progression Design

Veterans had maxed out their heroes and had nowhere left to go. I designed Glyphs and Relics, a deep upgrade system built around stat logic, reversible choices, and build identity that gave them a reason to keep playing.

12 min read

Mobile Apps

One App. Twenty Years.

Mobile App

Halo had no native mobile app. Players checking stats or managing their Spartan had to fire up a browser or a console. I led UX for Halo's first unified companion app, bringing twenty years of franchise history into one place.

9 min read

Halo IRL

Companion App

A traveling Halo experience was coming to North America and needed a digital companion to go with it. I took over an incomplete third-party design and shipped the app in three months. It was the ticket, the map, the guide, and the scorecard.

7 min read

Personal

Dinos and Robots

Personal · AI Playground

Growing up I discovered computers and wondered what I could teach them to do. That feeling is back. This is where I'm documenting it.

DIALING...DINOSANDROBOTS.COM>